Japan Travel Website

With this design, I set out to break the mold of traditional travel websites by dividing the experience into three immersive sections: Urban, Rural, and The Full Experience. The Urban section captures the energy of city life, featuring vibrant neon accents around images and a night-sky-inspired color palette that evokes the thrill of nightlife. In contrast, the Rural section embraces the calm and charm of the countryside, using midday lighting and earthy, watercolor-like tones to create a serene, natural feel. These two styles come together in The Full Experience, a seamless blend that takes the user on a visual journey through a full day of travel, culminating in a warm, glowing sunset as they scroll to the bottom of the page.