Krispy Kreme Seasonal Retail

Krispy Kreme loves to celebrate the holiday season by going all out with special designs that appeal to all ages but are primarily targeted at families with younger kids. For this, I created the Merry Krispmas collection, featuring a doughnut and Christmas-themed pattern across various products. The pattern was the focal point of the design, so I experimented with different renditions, playing with color backgrounds and symbols. After reviewing my variations, I settled on a color palette of dark green, green, tan, red, and dark red, which captures the essence of Christmas without overshadowing Krispy Kreme’s iconic branding.